Email Deliverability & Unsubscribes

Savena automatically handles email deliverability signals so you do not accidentally email contacts who have bounced, complained, or unsubscribed. This protects your sender reputation and keeps you compliant with anti-spam regulations.

Bounces

When an email cannot be delivered, the receiving mail server returns a bounce. Savena listens for bounce notifications and marks the contact as bounced. Future automated emails — such as widget follow-ups, broadcasts, and unresponsive-conversation check-ins — skip bounced contacts automatically.

Spam complaints

If a recipient marks one of your emails as spam, the mailbox provider sends a complaint notification. Savena records the complaint, marks the contact as opted out, and stops sending them automated emails. Repeated complaints can damage your sender reputation across all recipients, so it is important to honor them immediately.

Unsubscribes

Every outbound email from Savena includes a one-click unsubscribe link in the footer and the standard List-Unsubscribe header. When a recipient clicks unsubscribe (or their mail client uses the header), the request is verified with a signed token and the contact is marked as unsubscribed. They will not receive further automated emails from your workspace.

Viewing opt-out status

Open any conversation and check the Contact Info panel on the right. If a contact has bounced, complained, or unsubscribed, an indicator is shown. You can still send a one-off agent reply to a bounced or unsubscribed contact, but automated emails will not be delivered to them.